Build strong relationships with customers, partners, and industry experts.Support organization of Namely's client User Group.Partner with sales and marketing leadership to spearhead annual Sales Kick Off.Assist in-person event team as-needed on Namely's trade show and conference presence, swag, etc.Support management of Namely's SpeakHer Mind Program.Manage Namely's down-funnel event strategy, including live case studies, product webinars, and Namely Connections events.Communicating events strategy to entire Go to Market (GTM) organization.Analyzing, tracking, and reporting on event ROI.Maintaining pre- and post-show communication.Driving marketing influenced pipeline and generating Marketing Accepted Leads (MALs) and Marketing Qualified Leads (MQLs).Coordinating lead sharing strategies to drive demand for Namely's product.Working with partners and internal parties to create content and decks for webinars.Brainstorming topics that will attract prospects in the target audience for Namely and affiliated brands.Event coordination, logistics, promotions, MC duties, and reporting on results.Manage remote/virtual events strategy for Namely, Vensure, and affiliated brands including but not limited to:.Manager, Growth Marketing who leads a group within the Marketing Team that covers content creation, design, technical development, events, SEO, web design, and testing frameworks. The Marketing Associate, Events and Communications will be responsible for driving top of funnel lead growth through channels including virtual events, webinars, content, PR, and digital traffic.
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